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News, thoughts and insights.
Industry |
The world's largest social media platform Facebook owns more apps than you probably realise.
I meet many business owners at conferences and local meet-ups who often say, "I didn't realise Facebook owns that app." But actually, the social network has acquired 79 other companies over the years.
To give you a little more insight, I've handpicked some of these apps to explain further.
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Insights |
TikTok is the latest social media platform which everyone is talking about. Teenagers and avid social media users have been using it for a while, but for those of you who don't know what it's all about - let us introduce you to it.
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Company News |
We are really excited to announce that we have formed a new strategic partnership between our digital agency and Milton Keynes based Wildthings. Wildthings is owned by the extremely talented Denise Pope, who has over 25 years experience in the creative industry.
Over that time, Denise has produced fantastic design work for both print and digital. In the process she has helped businesses and organisations communicate more effectively to their target audiences. I have also known Denise personally for nearly 14 years, so I'm delighted that our two agencies will be working more closely together.
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Insights |
With more than three billion social media users around the world every month, it’s proven that social media is no passing trend. Social media is becoming a key element to every businesses marketing strategy, no matter the size of your company.
In this article, I cover why social media is important for both you and your customer, as well as my thoughts on some social channels and some useful insights.
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Industry |
This article has been updated with new information. It was originally published on 3 Jan 2020.
Many of us have been thinking that 2020 could be a massive year for LinkedIn company pages. However, it appears that the social network giant has decided to permanently remove one of its key features from its company pages - the 'Invite Connections'.
Here at Stamford Digital we actively use LinkedIn to build connections and form new business relationships. We've found LinkedIn to be an extremely valuable platform, enabling us to promote our company values and services. Recently we've been trying to make more use of our company page. We've been experimenting to see if the LinkedIn company pages can be as popular and as useful as Facebook pages.
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Insights |
If you spend time writing about a topic, you want people to read your thoughts. You also want them to engage with the content and share what they think.
Well the really simple answer to getting your blog read is all in the headline. It has to be. And you don’t have to take my word for it.
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Insights |
SEO is such a huge subject. It's like a 'what's the meaning of life question'. Well maybe not quite that extreme - but there are whole communities online constantly updating on the latest SEO developments.
So, let's keep it simple. To make your copy SEO-friendly you need to make it relevant to your target audience. I know what you're saying, it can't be as easy as that. But if you look at how you deliver SEO both on and off the page, you might agree.
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Tutorial (Beginner) |
Just before Christmas Marc Briggs from DSM Group UK posted on LinkedIn a list of Google's top UK searches in 2019.
This inspired me to share this tutorial on how business and website owners can find out what search queries have given their website the most impressions or clicks throughout 2019.
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Industry |
Now the Christmas countdown is almost over, let's take a look at the rise of the online advent calendar.
This new-age version of a very old tradition is becoming increasingly popular on Instagram. Whilst the original advent calendars, which started as a tradition in Germany over 200 years ago, usually contained a religious image and sometimes a chocolate too – the modern day versions are very different. And far more luxurious. The majority of advent calendars do still contain chocolate, but if you are willing to pay a little more you can pick one up which is filled with toys, beauty gifts, gin or why not splash out on a £104,000 Tiffany & Co diamond one.
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Insights |
While not everybody can see eye-to-eye on their political opinions, most of us can agree to having been influenced by social media in some way at some point.
In 2016, paid Facebook advertising played a massive part in both the United States presidential election and the UK's European Union membership referendum. The recent general election gave us the opportunity to pick a political party and observe how they used Facebook to get across their key election messages and pledges to the British public. We opted to take a look at the Conservative Party.
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Insights |
Instagram has quickly gained the title of one of the most used social media platforms since launching in 2010. With over one billion active monthly users, 80% of whom follow business pages, it's become a must-have tool for your business. There are new clients out there waiting to be discovered daily, so whatever business you are in - there is a place for you over on Instagram. It's all about the way you make it work.
Apple, ASOS and Marks and Spencer are three brands you wouldn't normally see in the same sentence together. But they all have one massive thing in common - the way they use their Instagram platform successfully. Below is a four-step guide, showing you that even by following the smallest steps - you can achieve the same results as some of the biggest brands on Instagram.
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Company News |
We are pleased to announce that our new website is now live.
Our original website served us well and recieved a lot of praise. However, it had one glaring problem which we have been wanting to address since we launched back in 2018. It lacked content. As the saying goes 'content is king', and we wanted this reflected in the new version of our site. We've gone bigger, better and more informative with the content. We've done this to help new and existing clients gain a better understanding about the services we offer and how we work.
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Industry |
Trees are going up, presents are being wrapped and the excitement of the office Christmas party is in full swing. There is only one thing left to complete the build-up to the festivities, and that's the highly-anticipated John Lewis Christmas advert.
Since 2007, the John Lewis Christmas advert has shifted from being just a normal TV ad, to now turning into a yearly tradition - with many of us online labelling the advert as 'the official countdown to Christmas'.
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Company News |
We've refreshed our branding as part of our digital agency's first birthday celebrations. Over the next month you will see our various marketing channels updated to reflect the new logo design and branding.
The original Stamford Digital logo was created by us. However, for the redesign we worked closely with a brand expert to strengthen our identity and to ensure our brand was flexible enough for all of our future plans.
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Company News |
Today is Stamford Digital's first birthday.
A massive thank you to our clients, colleagues, family and friends for your support over the last year. Whether it came in the form of some business, a recommendation or a post comment or like - we've appreciated it all.
Over the course of this month you will hear a few announcements from us as we mark our one-year milestone.
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Insights |
Content is king, which is why the quality of it is paramount. Wherever you look, you will find copywriting. But not all of it is necessarily effective. This is why it's important to get your copy just right. Do this and you will undoubtedly see a rise in your audience – and conversion rates.
So, how do you achieve this? Either hire a professional copywriter – or get in on the writing act yourself.
To help you get started – here's our top five tips for improving your copywriting.
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Insights |
Making mistakes online can be detrimental. The result can be seriously damaging to online businesses. Not only can money be lost, but also long-term user trust in the reliability and security of your website/service can be shaken too.
In this article I explore what you can do to get ahead of any potential problems, as well as providing steps you should consider when things go wrong.
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Company News |
We're pleased to announce Stamford Digital is one of this year's sponsors of the annual Peterborough STEM Festival.
This event, founded by Digital People in Peterborough (DPiP), takes place in October and promises fun for all the family. It brings the wonders of science, technology, engineering and mathematics to life through engaging and inspiring activities.
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Insights |
Should we be exploring alternatives to the biggest professional social networking platform in the world?
Just like Facebook sits in the number one spot as the largest social media platform there currently is, LinkedIn is also at the top of its game – boasting over 500 million users. This is what makes it so attractive to professionals who are looking to network via its app or website.
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Insights |
A website should be treated as if it's an employee of your business. It should be working hard for you and be giving you a return on your investment.
I've put together some UX tips which will help increase sales and leads through your website.
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Company News |
I was delighted to be invited to speak at Brain Soanes' Business Club and give an introduction to Conversion Rate Optimisation (CRO).
I provided insights on how The Business Club member's could get their websites and digital advertisements performing better for their business.
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Offline |
Viking relics, a roast dinner in a wrap – and vibrant city sights were the highlights of my latest visit to York.
On Saturday, Amy and I visited this historically-rich city as a belated birthday treat. It's been a while since I took a trip here, so we wanted to make the most of it and explore as much as possible.
I will admit one of the main reasons I wanted to go was to visit the Jorvik Viking Centre, after binge-watching Vikings on Amazon Prime (it's awesome – if you haven't watched it, check it out).
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Offline |
Stamford Digital's first Christmas. We wanted to mark it some way, so we decided to visit the historic city of Cambridge.
A low key day but it was wonderful to take some time out and wander around soaking in the atmosphere of the Christmas market place and of course some sightseeing around the famous and prestigious University of Cambridge.
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Company News |
My first ever video for social media - At home with Google Home.
I've tried to do something a little different where I used Actions on Google to develop and turn a Google Home Assistant into a interviewer. I developed structured pathways which enabled my Google Home to interview me about my past digital experience and our newly launched company, Stamford Digital.
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Company News |
Our brand new digital agency has launched.
Here at Stamford Digital we specialise in web and mobile development, as well as offering many more digital solutions. Whether you are looking for a new website or app development, or maybe support with user experience, content or social media marketing – we can help.
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