If you own a business you want your website to be seen on Google to help your business attract new leads and sales. However, ranking high on page one for Google is becoming increasingly challenging – and fiercely competitive. This article explores how understanding user intent can help you write content that gives you a better chance of your website being seen online. What is search (user) intent? Search intent, also referred to as user intent, defines the fundamental objective that drives a user’s search query in a search engine. Often, users seek a particular kind of answer or resource […]
