01780 769177
We can help increase engagement, leads and sales on your digital platforms
Conversation Rate Optimisation (CRO) is the process of optimising your digital experience to increase the likelihood that users will complete a specific action or goal.
CRO can be applied to websites and apps of any size. You could be a business owner who is looking to increase sale leads through your website, or a large platform which is struggling to get users through a large multi-staged form.
A thorough analysis of your website or application is required before we make any recommendations or carry out any development.
This research stage involves finding out about what the digital experience should be trying to achieve and who its target audience is.
We will use a combination of tools to investigate how your users are currently interacting with your digital experiences, then compile those findings into a report.
Equipped with the information and data, we now explore and come up with ideas on how we can make your digital experiences better.
Our recommendations are focused on the areas of your website or app where a change would increase the likelihood of users completing a specific task or goal. Everything we change would be measurable so you can easily identify if it has had a positive impact.
We have the design and development skill set in-house to bring our recommendations to life.
We have a collaborative approach to design, keeping you in the loop on our design decisions. We would also seek sign-off prior to any code being written. Have your own team? No problem. We are happy to work alongside any internal design/development teams that you may already have in place.
Each digital platform has its own unique audience which behaves differently. This is why testing needs to take a centre stage whenever you look at CRO.
We use user experience (UX) testing tools to test our recommendations with actual users who are interacting with your website or app. We can run multiple variations of a user journey simultaneously. Once the test has concluded, we use that data to understand which variation performed better.
Using online tools we can help you can test, gauge and gain valuable insights about your digital platforms and how they are perceived by your target audience.
These insights can be turned into recommendations which will increase the ability and effectiveness of your website or app. This process will also help you increase conversion on a specific task or goal (e.g. buy a product, contact us).
Measuring the results of any tests we run is essential to the CRO process.
We will advise and set up a combination of tools on your digital experiences to enable us to track user behaviour and the success of our tests. We would fully disclose our findings and, based on the results, we would provide and implement recommendations.
If your business or organisation relies on a digital platform for sales or leads, then you need to look at how CRO fits long-term into your digital strategy.
You should look to continually refine digital experiences to improve the usability of your platform, as well as increasing conversion on your goals/targets.
Would you like an informal, informative chat about your project over a hot beverage?
Call us on 01780 769177
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Stamford Digital's broad skill set enabled me to improve my website through functionality, SEO and customer usability as well as launch successful social media campaigns. They explain complex, technical solutions clearly and simply and I wouldn't hesitate in recommending them to anyone.
Paul Kneen, CreativeFolk, Stamford
We have vast experience building websites across a varitety of business sectors.
We design and develop websites and applications taking a mobile-first approach. We would work collaborativity with you to ensure we deliver a website which delights your audience and hits your business objectives.
It's important to ensure your website is technically sound. Failure to do so can impact the accessibility of your website and search rank.
We use our expertise to analyse and correct any underlying technical issues which may be lurking within your website.
We help businesses and organisations stay on top of the ever-growing demand for content.
We help clients attract website traffic and increase user engagement. We write content for websites (e.g. blog articles, product descriptions) and for other marketing channels (e.g. social media, digital advertising campaigns and print).
Over 25 years' experience
Stamford Digital® is a digital agency founded to make digital better.
We offer a range of services with a strong focus on website and mobile app development. Organisations evolve and grow with us as we improve their digital strategy, conversion and products.